Conference Program
Keynote Speaker
Prof. Jerry Chun-Wei Lin, Silesian University of Technology, Poland
Fellow of IET (FIET), ACM Distinguished Scientist and IEEE Senior Member
Topic: Explainable AI for Analyzing Online Behavior: A Clickstream Perspective
Abstract: To improve digital platforms, it is important to understand how people behave online, e.g. what they click on, where they hesitate and what ultimately leads to a purchase or abandonment. In this talk, I will present our recent work that aims to make clickstream prediction models not only accurate, but also understandable for data scientists and decision makers. It will then introduce a method called HUSPM-SHAP that allows us to figure out which sequences of user actions are actually most important for predictions. Instead of treating all clicks equally, we focus on the most informative ones by using ideas from utility mining and model explanation (SHAP values). This helps to reduce the cost of labeling the data and base the model on meaningful patterns. Second, the SankeyX tool we developed is presented as a visual framework that combines click behavior, prediction results and business value in a flowchart. It allows us to understand how certain patterns influence the model and, more importantly, whether these predictions are valuable or costly from a business perspective. Our goal is to bring clarity to the decision-making process, better understanding, clearer communication and smarter actions based on users’ actual online behavior.
Prof. Nitin Singh, IIM Ranchi, India
Topic: Hyper-personalization in social networks: Mass communication to micro-targeted, AI-curated experiences
Abstract:
Bio: Nitin is Full Professor of Information Systems & Business Analytics at IIM Ranchi. He has previously worked for KPMG, Hexaware, Boston Analytics, GE Capital and Hindustan Petroleum Corp Ltd. He also held advisory role with Ernst & Young on data analytics in indirect taxation for policy planning. He was visiting research fellow at National University of Singapore and is currently visiting fellow with Hong Kong Polytechnic University. Nitin has published papers in publications from Wiley, Taylor & Francis, Blackwell, Routledge, Elsevier, Springer, Reuters, Emerald, ACM and IEEE. He holds a doctorate from IIM Bangalore and has also been the Aditya Birla Scholar at IIM Bangalore. Nitin is skilled in Python, Keras,SAP, SQL Server. spreadsheet modeling and other data analytics technologies.
Special Sessions
- Generative AI and the Future of Social Content: Opportunities and Challenges, Chair: Dr. Basit Shahzad
- Advanced Social Computing through AI-centric Multidisciplinary Fusion, Chair: Zhiwei Guo and Quyuan Wang
- Network, Economic and Business Studies, Chair: Prof. Chia-Sun Yen